What It Is: A microfiber towel that uses patented technology to deliver a prolonged cooling effect when it’s wet.
The Enduracool Towel is machine washable, chemical-free, and it provides protection from the sun (you could wear it around your neck, over your shoulders or wrapped around your head). It’s small (12.25 X 33 inches / 31 X 84 cm).
What You Might Not Know: With technology that cools to 30 degrees F / 17 degrees C below average body temperature, the Enduracool Towel’s purpose is to prevent overheating and regulate body temperature during even your sweatiest of workouts.
Not surprisingly, a lot of notable athletes endorse the Enduracool Towel, including tennis star Serena Williams, NBA’s Dwyane Wade and Canadian soccer champion Christine Sinclair.
Feelin’ the Love: Overheating isn’t usually my problem; if anything, I’m that person who’s always cold. But Vancouver has been unseasonably warm this week—like summer in May!—so I went for an afternoon run along the seawall, under full sun.
Halfway through, I remembered my Enduracool Towel back at home. First thought: I should have brought it with me. Second thought: Wiping the salty sweat off my face is going to feel so refreshing.
There are three steps to activating the towel’s cooling effect. Getting it wet with water or even copious amounts of sweat (yuck) is just the first step. Next you wring it out so it’s damp, not sopping wet. And here’s the unexpected part: You hold the fabric from end to end, snapping it vigorously 3-5 times. Then wait a minute or two for the technology to activate.
Did it work? Yes. Once the cooling kicks in, this soft towel feels like you just pulled it out of the fridge. Unlike a regular wet towel, the Enduracool Towel stays cooler for a lot longer and it’s pleasantly lightweight (we all know what a drag a regular wet towel can be).
If I Could Change One Thing: I did notice that whatever part of the cooling towel was against my skin warmed up within a few minutes, I guess because of my body temperature.
However, any part of the towel that wasn’t touching my skin continued to be cool. Once I realized this, I just periodically readjusted the towel’s positioning. And as long as the towel stayed wet, I could re-activate it with that snapping trick I mentioned above.
Should You Buy It? Convenience is a big part of the appeal: Using this portable towel to cool off sure beats anything resembling the Ice Bucket Challenge.
If you don’t want your fitness or sports performance to be hampered by overheating, get the Enduracool Towel. It comes in multiple colors, and it’s only $14.99 USD / $19.99 CND.
Now available in Canada at Canadian Tire and Sport Chek. For the U.S., visit MissionAthleteCare.com. They have other cooling products, too, like hats and bandanas.